In order to boost the total numbers as well as diversity of our members; and to scale up our membership services as well as our outreach, we adopted a range of new strategies.

1st Strategy

We are rolling out a new Membership Engagement System (MES) to make it easier for members to:

As the new MES becomes fully operational, we will initiate a new Membership Recruitment Drive, and encourage more members to be active in our various Committees, Task Forces, Working Groups, and Fora. We remain focused on providing more value to our members, whether practising, in-house, in government, in diplomatic service, or with international or intergovernmental organisations.

2nd Strategy

We embarked on special campaigns to our Arab-, French- and Portuguese-speaking constituencies which ultimately led to more Bar Associations being active in PALU, including nominating and voting for candidates to be elected into the PALU Board. As a result, out of nine elective positions on our Board for the period 2018-2021, we have one Arabic member, one Francophone member and one Lusophone member, making this the most linguistically diverse PALU Board to date.

3rd Strategy

We increased the opportunities of becoming a PALU member by offering attractive discounts for those registering for our Annual Conferences. This has led to more participants seizing this opportunity, and also to more of them being repeat participants in subsequent conferences.

4th Strategy

We lowered our institutional membership fees, to be more responsive to the differences in size and financial situation of African lawyers’ associations. While this lowers our income in the short-term, it attracts more institutional members to become active in the organisation and pay their reduced dues consistently, which has a positive long-term impact on PALU.